Recession equals opportunity - As published in The Toilet Paper Entrepreneur.com

As the economic downturn hit I saw that it was an opportunity to get in front of key decision makers and have people pick up the phone who normally would be too busy to. My company was able to build brand awareness and create a platform to introduce something new and exciting to the key people that will be called upon to bring something "new" to the table once the fear fades a bit and the ability to take risks becomes a natural next step.

http://www.toiletpaperentrepreneur.com/blog/the-lessons-learned-by-entrepreneurs-from-this-recession